Self-driven, Experienced Marketing Leader (Products & Services) with 15+ years of hands-on experience & proven track record in leading 360-degree Marketing functions spanning Demand Generation, Branding using Content, Digital & Social marketing, Product positioning, Product Marketing, Account Based Marketing, ATL/BTL, Market Research, Analyst & Partner relations. Has worked in top firms like Infosys & Tata BSS as well as has created go-to-market strategy and execution of strategy, setup and led entire marketing functions, planned and delivered on marketing budgets at mid-sized organizations such as Mindfire, Gallop Solutions & now heading the Global Marketing & Demand Generation function at Cigniti Technologies.
Subhendu is a PhD Fellow Scholar in Marketing at IIM Indore, a Gold medallist in MBA (Marketing) from SP Jain and a B.Tech from NIT Rourkela. He is a Social Media Influencer. He recently won Top 50 Brand Leaders Asia 2017 Award from CMO Asia in Singapore & Top 100 Digital Marketers Award 2017 from Jessie Paul’s PaulWriter. He was awarded Top 100 Most Influential Global Marketing Leaders by World Marketing Congress, thrice in a row in 2015, 2016 & 2017. He also won Outstanding Corporate Citizen Award for Marketing & Strategy 2016 from MTC Global for his contribution towards Indian Startups. Also, Subhendu is the founder of a 2500+ people strong & vibrant community of Content writers & Marketers in Linkedin and a meetup group of 2300+ Talented marketing professionals in Hyderabad, Bangalore and Bhubaneswar, India. Subhendu was listed as “Pride of Odisha” by Invest Odisha, Odisha Govt’s Investment Sourcing and Marketing arm.
His PhD research is around e-Word of Mouth Marketing. He is a proponent of “Objective driven messaging” and believes that “Contextual Data-Driven Content Marketing” has the potential to revolutionize how businesses are perceived in the future.
Linkedin profile: https://www.linkedin.com/in/subhendupattnaik/